This is a tinted gel from L'OREAL...it's temporary and washes off with soap and water. I love this because it is instant and sets really dry and does not come off on your clothes. You can keep reapplying to achieve the desired color and if you mess up you can just wipe it off with a soapy clothe. I used to use a product like this in the early 90's...I loved it and I am glad to see that they are around again.
The biggest thing that bugs me about self tanners is the smell...but I just found this Neutrogena Sun Fresh...seriously the best smelling lotion ever!! Grapefruit and nectarine!!!! And it is fantastic for fair complexions!
This is my little makeup secret...Hoola by Benefit I have been using for a few years now. It is a bronzing powder but without the shimmer (brilliant!)...so you can apply it all over your face for a great tanned look!! LOOOOVE!